
Your business works. It just works around things it shouldn't have to.
Right now you're being sold AI tools, fractional leaders, and delegation systems. None of them work until someone makes your business legible first.
I find what your business learned to work around. Then I build the logic it never had.
Sound Familiar?
01. You've answered the same question three times this week and it still isn't resolved.

02. A process exists. It just lives entirely in one person's head.

03. Your team is capable. The handoffs between them aren't.

04. You've grown past the point where figuring it out as you go is a strategy.

05. You know something is off. You just don't have time to find exactly what.

06. Everyone else seems to be figuring out AI. You're not sure what you'd even point it at.
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The Entry Point
Your business runs on what's in your head. That works fine until you try to hand any of it off — to a new hire, a tool, or AI. In one focused session, we map how your business actually operates, tracing where knowledge lives, where decisions stall, and where growth is being quietly absorbed by workarounds nobody ever named.
You'll receive a detailed, written findings report telling you exactly what's creating friction, why it matters, and what needs to exist before any of it can actually work. Not a generic report. A clear-eyed read of your specific business.
20 minutes for the Fit Call, one session for the diagnostic, and your findings arrive within 3 business days.
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What's Included:

Free 20-minute Fit Call to confirm it's the right time and the right fit

75 to 90-minute paid diagnostic session

Written findings summary delivered after the session
From First Call to Clear Direction
01. We Make Sure It's the Right Fit
A free 20-minute call to confirm this is the right fit before any money changes hands.
02. We Map What's Actually Happening
A focused 75 to 90-minute session where we map exactly how your business operates and where it's working around itself.
03. You Get a Clear Picture and a Path Forward
Within 3 business days, you receive a written findings summary of exactly what's creating friction and what to address first.
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What Comes Next
The diagnostic is where we start. Here's what we build from there.
Every engagement starts with the diagnostic. What you build from there depends on what we find — and you won't have to figure out what comes next.
Workflow Mapping
Before anything gets fixed, we need to see it clearly. This maps how work actually moves through your business — every step, every handoff, every place where someone improvised a solution that quietly became the way things are done.
SOP Development
Built from what we found in your diagnostic, not from a generic template. These procedures reflect the corrected version of how your business should run, written clearly enough that the right person can execute without having to track you down first.
System Architecture
Once we know what the process should look like, we design the infrastructure that supports it. The right tools, connected in the right order, built around what your specific business truly needs rather than a standard tech stack retrofitted to fit.
Implementation
This is where the design becomes real. Every system, every procedure, every connection gets embedded into the actual rhythm of your business so that what we built together gets used instead of filed away.
Ongoing Operations Support
Your business will grow into new friction as it scales. This keeps the systems current, catches what starts to break before it compounds, and makes sure everything we built together continues to hold.
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PLACEHOLDER
Is This For You?
The right fit matters as much as the right work.
This IS for you if:
This is NOT for you if:
• You have tried to fix the same problem more than once and it keeps coming back in a different form.
• You have already decided what the solution is and need someone to execute it.
• Your business is growing but the way it operates has not kept pace with it.
• You are looking for a strategy consultant who will tell you where to take the business.
• You want someone to find what is actually broken, not confirm what you already believe.
• You are not willing to hear that the problem you came in with might not be the problem worth solving first.
• You are about to hire, hand something off, or add automation — and you want to know your business is actually ready for it.
• You are confident your operations are solid and just need someone to help you move faster.
PLACEHOLDER
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About
There is a specific kind of founder who ends up here.

I have worked inside operations across healthcare, technology, and organizations at every stage of growth, and the same thing kept happening regardless of the role: I would find the structural problem nobody hired me to find. The workaround that had become gospel. The handoff that worked fine until it didn't. I named it, built what should have existed, and kept getting pulled into bigger rooms because of it.
What costs you most in a business are rarely the obvious fires. They are the 47 small things your team works around every single day without realizing it, until you add them up and realize they are the system. The people closest to the work stop seeing them because proximity normalizes dysfunction until the dysfunction becomes just how things run. That is what the diagnostic finds. And that is what you get with Baseline: not a consultant who validates what you already suspect, but someone who finds what proximity made invisible and builds the systems that make sure it stays found.
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The Pattern Holds Across Every Room
"Devon has an incredible ability to build processes and structure that drive long-term results — and she does it in a way that keeps teams aligned and actually moving forward. She created a high standard for our team. I had the opportunity to work closely with her at ARM and would jump at the chance to do so again."
- Jess McGee, Chief of Staff, ARM
Stop carrying what your business can't afford to keep working around.
The Fit Call is free. The diagnostic is one session. What you find out determines what's worth building next.
© 2026 Baseline Operations LLC. All rights reserved.
PRIVACY POLICY
- Visit our website
at http://www.baselineoperations.co or any website of ours that links to this Privacy Notice
- Use
Baseline Operations LLC .An operations consulting firm providing diagnostic services and advisory to founders and small business owners. Services include operational assessments, workflow analysis, SOP development, and systems design. Prospective clients may submit contact information through an intake form on the website to request a consultation call.
- Engage with us in other related ways, including any marketing or events
SUMMARY OF KEY POINTS
TABLE OF CONTENTS
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.names
email addresses
job titles
business information
Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.- Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called
"crash dumps" ), and hardware settings).
- Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
- Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.- To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
- To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
- To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
- To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see
" WHAT ARE YOUR PRIVACY RIGHTS? " below.
- To post testimonials. We post testimonials on our Services that may contain personal information.
- To comply with our legal obligations. We may process your information to comply with our legal obligations, respond to legal requests, and exercise, establish, or defend our legal rights.
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e.- If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
- For investigations and fraud detection and prevention
- For business transactions provided certain conditions are met
- If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
- For identifying injured, ill, or deceased persons and communicating with next of kin
- If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse
- If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
- If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
- If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced
- If the collection is solely for journalistic, artistic, or literary purposes
- If the information is publicly available and is specified by the regulations
- We may disclose de-identified information for approved research or statistics projects, subject to ethics oversight and confidentiality commitments
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
In Short: We may share information in specific situations described in this section and/or with the following- Communicate and Chat with Users
- Functionality and Infrastructure
Optimization
- Web and Mobile Analytics
- Website Hosting
- Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
In Short: We may use cookies and other tracking technologies to collect and store your information.6. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to7. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through a system of8. DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect data from or market to9. WHAT ARE YOUR PRIVACY RIGHTS?
In Short:10. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (11. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
In Short: If you are a resident ofCategories of Personal Information We Collect
The table below shows the categories of personal information we have collected in the past twelve (12) months. The table includes illustrative examples of each category and does not reflect the personal information we collect from you. For a comprehensive inventory of all personal information we process, please refer to the section| Category | Examples | Collected |
|---|---|---|
A. Identifiers | Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name |
B. Personal information as defined in the California Customer Records statute | Name, contact information, education, employment, employment history, and financial information |
Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data | ||
Transaction information, purchase history, financial details, and payment information | ||
Fingerprints and voiceprints | ||
Browsing history, search history, online | ||
Device location | ||
Images and audio, video or call recordings created in connection with our business activities | ||
Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us | ||
Student records and directory information | ||
Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics | ||
- Receiving help through our customer support channels;
- Participation in customer surveys or contests; and
- Facilitation in the delivery of our Services and to respond to your inquiries.
- Category A -
As long as necessary to fulfill the purposes outlined in this policy, or as required by law.
- Category
G - As long as necessary to fulfill the purposes outlined in this policy, or as required by law.
- Category
I - As long as necessary to fulfill the purposes outlined in this policy, or as required by law.
Sources of Personal Information
Learn more about the sources of personal information we collect inHow We Use and Share Personal Information
Your Rights
You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:How to Exercise Your Rights
To exercise these rights, you can contact us Request Verification
Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.Appeals
Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at California
California Civil Code Section 1798.83, also known as the 12. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may 14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
COOKIE POLICY
What are cookies?
Why do we use cookies?
How can I control cookies?
Essential website cookies:
These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.Name: __cf_bm Purpose: Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. Provider: .baselineoperations.co Service: CloudFlare View Service Privacy Policy Type: server_cookie Expires in: 1800 Name: __cf_bm Purpose: Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. Provider: .www.baselineoperations.co Service: CloudFlare View Service Privacy Policy Type: server_cookie Expires in: 1800 How can I control cookies on my browser?
What about other tracking technologies, like web beacons?
Do you use Flash cookies or Local Shared Objects?
Do you serve targeted advertising?
How often will you update this Cookie Policy?
Where can I get further information?